Business Analytics
Track transaction volume, revenue, success rate, and invoice activity from the Danipa merchant dashboard.
3 min read
Overview
The merchant dashboard's Analytics page summarises your business activity over a date range you choose. Every chart and metric is driven by your real transactions — there's no setup required. Open it from merchant.danipa.com (or merchant.sandbox.danipa.com in sandbox).
What's on the Analytics page
The page is built around four charts and a summary card:
| View | What it shows |
|---|---|
| Transaction volume | Daily transaction count and total amount over your selected date range |
| Volume by provider | Breakdown of transactions by payment provider (e.g. MoMo, Stripe card, PayPal) |
| Transaction status | Breakdown by status (Completed, Failed, Pending, Refunded) |
| Invoice status | Breakdown of invoices by status (Draft, Sent, Paid, Overdue, Voided) |
Key metrics summary
The summary card on the same page rolls up the period into a few headline numbers:
| Metric | What it is |
|---|---|
| Total transactions | Count of payments in the period |
| Successful transactions | Count that reached Completed |
| Success rate | Successful transactions as a percentage of total |
| Total revenue | Sum of completed payment amounts |
| Average transaction amount | Mean payment value |
| Total invoices | Number of invoices issued in the period |
| Paid invoices | Number that have been settled |
| Invoice revenue | Total amount collected through invoices |
How to use the data
Watch the success rate
A drop in success rate is usually the first sign of a problem in your payment flow. Causes range from a misconfigured payment link to a payment provider outage. Investigate as soon as it dips.
Compare provider mix
The Volume by provider chart shows which payment methods your customers prefer. If one provider dominates, that's your most important integration to keep healthy. If a provider's share is rising over weeks, you may want to surface it more prominently in your checkout copy.
Track invoice collection
The Invoice status chart and the Paid invoices / Invoice revenue numbers tell you how well you're getting paid. A growing backlog of Sent and Overdue invoices is a sign you may want to send reminders or change your payment terms.
Exporting the underlying data
The Analytics page itself summarises — for raw, exportable rows go to:
- Transactions — CSV export of every transaction in a date range with full detail.
- Billing — current cycle's transaction count and fee breakdown.
Both are linked from the same dashboard sidebar.
Frequently asked
Where do these numbers come from?
Directly from the platform's transaction records. Every figure is computed at the time you load the page — there's no daily-batch lag.
Can I set revenue targets or get scheduled email reports?
Not today. Use the Transactions page and CSV export to feed your own spreadsheet or accounting tool if you need targets or recurring reports.
Why don't I see customer lifetime value or customer segments?
Customer-level analytics (top customers, churn segments, lifetime value) aren't part of the dashboard today. You can derive them from the transaction CSV export if you need them.
Related guides
- Merchant Dashboard — the rest of the dashboard's pages.
- Payment Links & Invoices — the surfaces that drive these metrics.
- Receipts & Statements — for personal-account statements (the merchant equivalent lives in the dashboard).